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Lucas Paião is a seasoned creative strategist with extensive experience in developing communication strategies for major brands across various industries. Currently serving as a Sr. Creative Strategist at Mutato, Lucas specializes in the Fragrances, Make-up, and Dermo Cosmetics communication strategy for L'Oréal Brasil. Previous roles include Creative Strategist for Nubank's Investments portfolio and Sr. Creative Strategist at VML, focusing on Avon Brasil and LATAM. Lucas has also contributed to projects at Agência Baleia and Doc.Sync, emphasizing project strategy and data-driven creative guidelines. Earlier career positions include consumer insights roles at Vivo and strategic planning roles at BBH Global. Lucas holds a licentiate degree in Portuguese Language and Literature from UERJ and a Bachelor's degree in Marketing & Advertising from Universidade Metodista de São Paulo.