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Filippa Krafft is an experienced Ecommerce Specialist currently working at Musti Group since June 2022, with responsibilities including project management, on-site optimization, SEO, copywriting, and data analysis and strategy. Prior positions include E-Commerce Coordinator and E-Commerce & Marketing Intern at Petbuddy Group, where significant contributions to site optimization and user journey improvements were made. Filippa has also gained diverse experience as a Consumer Service Representative at Peak Performance, a Social Media Marketing Intern at Gravel Sweden AB, and has a background in hospitality as a Sommelier and Head Hostess. Educational qualifications include a degree in E-Commerce Management from TUC Yrkeshögskola and a diploma as a Sommelier from Restaurangakademien.