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Jo Halford is a seasoned creative and content manager with extensive experience in communications, marketing, and content development across various sectors including health and international relations. Currently serving as Creative and Content Manager at Muscular Dystrophy UK, Jo has a strong freelance background as a Communications Consultant and Marketing Content Manager, specializing in advocacy and fundraising content development. Previous roles include Photography Consultant/Picture Editor at the International Institute of Strategic Studies and Content Manager/Editor at Save the Children, where award-winning campaigns were led. Jo holds an MSc in Development Administration and Planning, with a specialization in visual communications from UCL, as well as a Master of Arts in Creative Writing and a Master’s in Communications from Canterbury Christ Church University and Westminster University, respectively.