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Luiz Henrique Rocha is a seasoned Growth Product Manager currently at MUSA, starting in October 2023. Previously, Luiz served at Gringo from August 2019 to June 2023, where contributions included leading a distribution expansion that generated 3% of the company's revenue post-launch and implementing a successful experimentation program for optimization. Luiz also advanced the user acquisition team, significantly increasing monthly active users from 100k to 1M while managing substantial ad spend. Early career experiences included roles as a partner and analyst, including the initial growth model, and a pivotal position as the first employee during the product's prototype phase. Leadership skills were demonstrated in roles at FEA júnior USP, where Luiz held positions such as President and Head of Business Consulting. Luiz holds a Bachelor's degree in Economics from the University of São Paulo and completed a program at Reforge.