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Sheela Soskin is an experienced professional in the beauty and fashion industries, currently serving as the Editorial Director at Murad since April 2021. Prior to this role, Sheela was the Beauty Editor at ipsy from November 2015 to April 2020, and worked as a Senior Brand Copywriter for The Estée Lauder Companies Inc. from March 2012 to November 2015, where responsibilities included brand copywriting and consumer marketing management for Smashbox Cosmetics. Earlier experience includes fashion copywriting and content management at SINGER22.com and serving as a Fashion Research Photo Editor at The Everett Collection. Sheela holds a BA in English and Photography from the University at Albany, SUNY, and studied Photography at The Glasgow School of Art.