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Willem Hoek serves as a Commissielid for the Partij voor de Inwoners in the gemeente Noordwijk since May 2023, focusing on community welfare. Willem has been part of the ondernemingsraad at Dirk van den Broek since January 1992, currently managing the Aalburgplein branch while also contributing to the new ondernemingsraad since March 2023. In addition, Willem holds a position as a Docent Arbitrage at KNVB, providing coaching for football referees and serving as a volunteer on the national referees' coaching committee. Willem operates as a trainer and coach under the brand "willem hoek training en coaching" since June 2019. Willem’s educational background includes training in professional coaching and supermarket management, as well as qualifications in arbitrage from KNVB.