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Syarifah Nurleyana Wafa is currently the Deputy Dean of Academic and International Relations at Multimedia University, serving in various roles within the Faculty of Creative Multimedia since August 2021, including Senior Lecturer, Programme Coordinator for Postgraduate Research, and Lecturer. Syarifah is also a member of the Qualitative Research Association of Malaysia and a founding member of Co-Lab - Communication Collaboratory. Previous experience includes roles as a Research Assistant and Sessional Lecturer at RMIT University and multiple positions at Multimedia University, including Head of Department in Media Innovation and Corporate Communications Manager. Educational qualifications include a Doctor of Philosophy in Media & Communication from RMIT University and a Master of Corporate Communication from Universiti Putra Malaysia.