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Rob Keown-Boyd is a seasoned executive with extensive experience in finance and technology sectors. Currently serving as the Chief Executive Officer and co-founder of multifi since March 2023, Rob oversees the company's strategy, operations, and resources, focusing on delivering fast and flexible business financing through a digital platform. Prior to multifi, Rob co-founded and led Pay4 (UK) Limited as CEO from 2013 to August 2018, and served as Co-Founder and Commercial Director at Virtue Fusion from 2000 to 2012. Rob's career began at Riverside Tanker Chartering Limited, where contributions as Shipping Logistics Director spanned a decade from 1990 to 2000.