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Bobby Berkenblit is a seasoned marketing professional currently serving in Global Marketing at Multi-Health Systems Inc. since September 2024. Previously, as Assistant Vice President of Digital Performance Marketing & Automation at Canada Life from April 2016 to September 2024, Bobby launched an in-house digital marketing practice that reduced costs by $5 million annually and garnered a promotion from Director to AVP within a year. Prior experience includes leading the digital performance team at Canada Post, where Bobby achieved significant improvements in campaign metrics, managing teams at Quebecor focused on consumer insights, and overseeing digital research analytics for Postmedia Network. Bobby holds a Marketing degree from Schulich School of Business at York University and a degree in International Business and Marketing from Seneca Polytechnic.