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Jeff Tyser is a seasoned Creative Director with extensive experience in the advertising industry, currently serving at MullenLowe U.S. since June 2024. Prior to this role, Jeff held the position of Creative Director at Zulu Alpha Kilo Inc. from August 2023 to June 2024 and at TBWA\ South Africa from October 2016 to August 2023. Jeff began their career as a Copywriter at The Jupiter Drawing Room in Johannesburg, where Jeff worked from November 2005 to February 2010, and later served as a Senior Copywriter at Net#work BBDO from June 2010 to March 2012. Jeff holds a Postgraduate Diploma in Copywriting from the AAA School of Advertising and a Social Science Honours degree in Psychology and Strategic Management from the University of KwaZulu-Natal.