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Zara Katovsky is a seasoned marketing and project management professional with extensive experience in brand development and strategy across various sectors. Currently serving as a Business Unit Director at MullenLowe Group since September 2022, Zara manages key accounts and oversees multiple projects while driving strategic initiatives to achieve KPIs. Zara's freelance work has spanned from 2016 to the present, emphasizing brand equity within B2B and B2C markets. Previous positions include Project Manager and Subject Matter Expert in Packaging at Woolworths, Snr Account Director at Ogilvy & Mather, and multiple roles in healthcare advertising at Ogilvy Health, showcasing a strong background in sustainable packaging and complex stakeholder management. Zara holds a Bachelor of Business Science from the University of Cape Town and a Packaging Technology Diploma from the Institute of Packaging South Africa.