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Bach brings over 12 years of sales and marketing expertise to MSP360. Before her appointment, she was vice president of branding at PartnerEdge, a channel strategy and marketing consultancy, where she helped oversee the development of channel branding and deployment initiatives for Sophos, Barracuda, and Presidio. In addition, she oversaw the development and channel rebranding efforts at Cisco Systems, helping expand their partner ecosystem by more than 20% and driving partner performance nearly three-fold. Prior to PartnerEdge, Bach launched her career in the financial services industry managing one of the nation’s largest employer-focused wealth management firms and is a graduate of Purdue University.