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Werner Kreiter is an experienced professional in business development and strategic analytics, currently serving as Associate Director at MSD since March 2003. Responsibilities include portfolio assessment and identifying business development opportunities through business analytics and competitive intelligence. Kreiter has developed significant projects, such as a BIG DATA Analytics platform and a central information platform for Competitive Intelligence. Previous roles at MSD include leading merger integrations and improving forecasting processes. Additionally, Kreiter has worked as a Project Manager within MSD Sharp & Dohme GmbH focusing on strategic projects, social media implementations, and market assessments. Prior experience includes an analyst position at Accenture and an MBA in Economics from Catholic University of Eichstätt-Ingolstadt.