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Matthew Southam has held various roles in the retail and agriculture industry, starting as a Senior Retail & Consumer Insight Analyst at AHDB. Matthew later served as the Head of Retail and Foodservice before taking on the position of National Trade Business Manager at MSD Animal Health UK Ltd. Matthew also has experience as a Marketing Manager at Hilton Meats Retail. Matthew graduated from the University of Birmingham with a Bachelor of Commerce (B.Com.) degree in 2006.