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Matt Edstrom possesses extensive experience in marketing leadership across various industries. Currently serving as VP Marketing at Mrs. Fields Gifting and Licensing, LLC, Matt has previously held significant roles including Chief Marketing Officer at GoodLife Home Loans and Head of Marketing at bioClarity. Additional experience at Provide Commerce includes serving as Sr. Director for ProFlowers.com and overseeing retention strategy. Early career roles at HSBC encompassed positions such as Director of Consumer Product and Pricing for Consumer Auto Lending and Manager of Consumer Direct Pricing and Profitability. Educational credentials include an MBA in Strategy and a Master’s Degree in Engineering Management from Northwestern University - Kellogg School of Management.