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Jennifer Lanier has a diverse work experience in marketing, data analytics, project management, and business analysis. Most recently, they worked as the Director of Marketing, Data and Analytics at MP&F Strategic Communications, where they were responsible for overseeing marketing strategies and analyzing data. Prior to that, they served as a Marketing and Integrations Strategist at the same company. Jennifer also has experience as a Business Manager at Carpenters Trusst, where they managed the back office operations of a construction company. Jennifer has also worked as a Data Geek & Project Manager at Brand Wise Collective, an Email and Technology Manager at Girls to the Moon, and a Data and Program Implementation Manager at Alcott Marketing Science. Earlier in their career, they held positions such as a Coaching Center Technology Manager at Onlife Health, a Project Management & Demand Planning role at Nutro Pet Products, and an Activity Management role at Mars Petcare. Jennifer started their career as a Manager, Database Production at Altair Data Resources and a Business & Solutions Analyst at Affinion Group. Jennifer has demonstrated their skills in managing projects, analyzing data, implementing marketing campaigns, and collaborating with cross-functional teams.

Jennifer Lanier completed their BBA in Finance and Financial Management Services from Middle Tennessee State University (MTSU) in the years 1993 to 1997. Following this, they pursued an MBA from MTSU from 1997 to 2000.