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Paula Figueroa has worked in the creative industry since 2015. Paula began their career as a Creative Intern at Nativo and Ogilvy & Mather, followed by a role as a Jr. Art Director at mcgarrybowen. In 2017, they joined ATTENTION GLOBAL as an Art Director, then moved to MediaMonks as a Senior Creative in 2020. Currently, Paula is a Senior Art Director at both Movers+Shakers and DDB.

Paula Figueroa attended Miami Ad School (M.AD School) from 2014 to 2015, studying Art Direction. Prior to that, they earned a Bachelor's Degree in Mass Communication/Media Studies from Florida International University between 2008 and 2012.