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Sali M. has extensive experience in marketing and communications roles. Sali started their career at xBritish Steelx as an Account Manager, where they were responsible for managing a key account and leading a team. Sali then worked at Norsk Hydro as the UK Marketing & Business Development Manager. After that, they joined Corus as a Commercial Manager, overseeing marketing and telebusiness departments and creating marketing communication material. In 2006, Sali joined GKN plc as a Marketing & Business Development Manager, where they developed and deployed the global marketing strategy. Sali later became the Marketing Operations & Programs Director at GKN plc. Sali then moved to GKN Wheels and Structures, where they served as the Marketing & Communications Director, responsible for creating and advancing marketing strategies. Currently, they are the Marketing, Communication & Business Development Director at moveero, leading the global re-branding and communications efforts.

Sali M. attended the University of Bath from 1993 to 1997, where they obtained a BSc degree in Business Management.