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Rob Mathew is an experienced analytics professional with a strong background in data-driven decision making and strategic initiatives. Currently serving as Associate Director of Analytics at Movable Ink since October 2021, Rob previously held the role of Data & Analytics Lead at Craft Gin Club, contributing to customer and marketing attribution data for the UK's leading gin subscription service. Rob's tenure at Hootsuite spanned from April 2014 to July 2020, where various roles included Growth Manager and Senior Data Analyst, focusing on regional marketing performance, automation of critical reports, and operational excellence across diverse teams. Earlier experience includes analytical roles at Canada Border Services Agency, Ryerson University, RBC, and Fitness First. Rob holds a Master of Arts in International Economics from Ryerson University and a Bachelor of Commerce in Management Economics from the University of Guelph.