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Lance Soffe is the director of targeted industries at the Governor’s Office of Economic Opportunity (Go Utah). In this role, he oversees Utah’s targeted industries to cultivate a business-friendly environment and recruit and foster growth in Information Technology/Software, Financial Services, Aerospace and Defense, Life Sciences, and Advanced Manufacturing. Before his position at Go Utah, Soffe served the employer community at the Department of Workforce Services for 14 years in various roles. He also has private sector experience in the financial services sector, real estate, and as a small business owner. Soffe holds a degree in Finance from the University of Utah and an MBA from Utah State.