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William McCoull is the current Head of Data & Insights at Motorway. Prior to this, they were a Manager at Data Insights & Analytics at MelodyVR from January 2019 to February 2020. William has also worked as a Senior Manager - Income Tracking Systems at BMG - The New Music Company from April 2018 to December 2018 where they were responsible for designing, building and proving analytical tools for global analyst teams. Some of their other responsibilities included ETL workflow development and implementation, quality assurance query development and delivery, and regular presentation of key findings from music industry analysis to Senior Management. William has specifically gained skills in SQL, Python, Hadoop, Hive, Impala, VBA, ETL Development, Web Scraping, API connection, XML & JSON Parsing, Modelling & Machine Learning, Tableau and Power BI during their career.

William McCoull's educational career consists of a Bachelor's Degree in Geography from Newcastle University, a Master's Degree in Enterprise and Management from Newcastle University, and a certification from Coursera in Modernizing Data Lakes and Data Warehouses with GCP.