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Mark Rikess has a long history of working in the automotive industry. In 2019, they became the CEO of Rikess Consulting and a Senior Sales Representative at motormindz, a global automotive professional services and technology company. Mark also worked as an Industry Representative while self-employed. Prior to this, they were the CEO of The Rikess Group since 1991. During their tenure, they provided One Price Selling training and consulting services to auto dealers and Car Companies, and founded www.digitalairstrike.com, a reputation management and social media service for dealers. Mark also provided training in a Negotiation Free or Limited Negotiation sales process, Gen Y training, and OEM dealer research.

Mark Rikess graduated from Arizona State University with a Bachelor of Science in Business. Mark also graduated from Arizona State University with a major in "Sun Tan 1" and a minor in Business.