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Lisa Frey is a seasoned professional in market research, currently serving as the Project Manager for Market Research at Motor Presse Stuttgart GmbH & Co. KG since October 2021. Prior experience includes roles at SDK - Süddeutsche Krankenversicherung a.G. as both Project Manager in the Contract Service Department and Product Manager, focusing on market and competitive monitoring and managing external stakeholders. Earlier positions include a research assistant role at advise research GmbH and internships at advise research GmbH and Psyma, specializing in FMCG and E-Business. Lisa Frey holds a Master’s degree in Management with a focus on Marketing & Management from the University of Hohenheim and a Bachelor of Science in Market Research and Consumer Psychology from Pforzheim University, complemented by international education at the University of Ljubljana and Tecnológico de Monterrey.