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Larry Rusznak is an experienced marketing professional with a diverse background in event marketing and motorsports sponsorship. As President & CEO of Venture 4th Marketing since January 2010, Larry has led a team dedicated to creating engaging consumer experiences. In addition to this role, Larry serves as a Board Member for the Motor Press Guild, the largest automotive press association in the U.S., and has been an Executive Producer for High Impact Television, overseeing productions for major automotive events. Previously, Larry held positions as Director of the Experiential Marketing Division at Creative Management Group and Motorsports Manager at both Sears Craftsman and GMC, where Larry managed high-profile sponsorships in motorsports. Larry attended UCLA and earned a Bachelor of Arts degree.