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Reto W. serves as the Commercial Director for Digital Microscopy at Motic Microscopes since October 2002, leading market research, sourcing, production, and commercialization of digital microscopy products globally. Reto has extensive experience in managing sales and operations teams across Asia Pacific, the Middle East, and Africa, focusing on B2B growth, marketing management, and strategic M&A. Past roles include General Manager, where Reto managed in-house teams and expanded product portfolios, and Assistant Sales Manager, where analysis of revenue forecasts and pricing strategies helped drive business growth. Expectations were exceeded consistently, with notable achievements in increasing sales and establishing new product lines. Reto's prior experience includes roles at Swift Optical Instruments and Asiavision, complemented by an MBA from HKUST and a Bachelor's degree in Marketing and Management from HKUST Business School.