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Irene C. is an experienced professional in the fields of creative services and media buying, currently serving as the Creative Services Director at Cotton & Company and a Senior Media Buyer at Loudr Agency since December 2022. Irene has a strong background in managing communications with clients, developing budgets, and overseeing creative projects, previously holding senior roles at MorseLife Health System and O'DONNELL AGENCY. Irene's career began at The Miami Herald and includes significant positions such as Media Director at MDG Advertising and President at IC Media, showcasing expertise in both traditional and new media planning and buying for diverse clientele.