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Nicki Purcell is a seasoned technology professional with extensive experience in digital transformation and inclusivity advocacy. Currently serving in a technology advancement role at Morgan's, Purcell leverages innovative technology to enhance accessibility for individuals of all abilities. Previous leadership positions include President of Insite, where a focus on humanizing technology resulted in cost savings and revenue growth for partners, and Chief Executive Officer at Lifeblue, recognizing Lifeblue as one of the fastest-growing companies in North Texas. Prior experience at The Dallas Morning News included roles as Chief Digital Officer and Vice President, where Purcell led significant digital transformation initiatives. Earlier career accomplishments at Nokia encompassed leadership in operations, online sales, and consumer marketing. Academic credentials include certifications in AI & Machine Learning, a fellowship in leadership from Columbia University, and degrees in Journalism and Marketing from The University of Texas at Austin and Harvard Business School.