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Shimrit Or is an Executive Director at Morgan Stanley, leading the Technology Innovation Labs since June 2018. Prior to this role, Shimrit worked as a Senior Professional Services Consultant at Velocimetrics Ltd, where responsibilities included managing full project lifecycles for latency and business flow monitoring. As Director of Operations at TS-Associates plc and Correlix, Shimrit managed high-profile customer accounts, overseeing sales, global deployment, and operations support for major clients, including financial institutions like NYSE and Morgan Stanley. Earlier experiences include roles as a Senior Professional Services Engineer and Manager at Correlix, a Developer at Correlix, a Business Services Management Consultant at Xor Technologies, and a Senior Solution Architect at Mamram, focusing on asset management systems and network security.