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Cheryl has more than 25 years of experience in healthcare, marketing, sales and development leadership positions. Since 1997, she has served as the Chief Strategy Officer for Mopdog and, in this role, she has applied her marketing communications, strategic planning and brand positioning expertise to local, regional, national and global companies. Her expertise has helped C-Suite executives and marketers plan, implement and achieve more from their strategic development, brand communications and marketing efforts. In 2013, she and her husband William, launched Good Dog Foundation, a 501(c)3 focused on charitable giving to improve the lives of children and support families in need. In 2015, they launched Raising Help, a company focused on assisting non-profit organizations to implement and sustain stakeholder engagement to best achieve their mission. Also, Cheryl is an active healthcare consultant with more than 25 years of senior leadership experience in marketing and sales in the post-acute care sector.