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Beca Bookman is a seasoned professional in public relations and international relations, currently serving at Moore Connected Communications since 2023, where the focus is on effective messaging and engagement for diverse clients. Previously, Beca was the Director of Operations for the New Zealand Israel Innovation Hub, advocating for collaboration between New Zealand and Israel's tech sectors. Experience also includes roles at the National Library of Israel, ZoecialMedia, Keren Hayesod - UIA, Boston Consulting Group, and the Ministry of Foreign Affairs of Israel. Beca's early career involved engaging with students on Israel-related issues at the Union of Jewish Students and Hillel of Greater Toronto. Beca holds an MBA from The Hebrew University of Jerusalem and an Honours Bachelor of Arts from the University of Toronto in Political Science and Jewish Studies.