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Gal Cohen is a User Acquisition Manager with extensive experience in managing and optimizing large-scale user acquisition campaigns across various channels, including Apple Search Ads, DSPs, CPEs, and Direct Deals. Currently at Moon Active since July 2024, Gal previously held the same title at PLAYSTUDIOS from September 2022 to June 2024, focusing on budget allocation and performance analysis to maximize ROI. Additional experience includes managing Apple Search Ads at Lightricks and project management at Brook Special Solutions. Gal's earlier roles include a legal internship at Agmon & Co. Rosenberg Hacohen & Co. and positions at N12 News Israel and the Israeli Ministry of Justice. Gal holds a Bachelor of Laws (LLB) from The Hebrew University of Jerusalem and has studied at Esade.