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Joanna Zhu has extensive experience in brand management, eCommerce, and marketing. Joanna currently holds the position of Global eCommerce & Brand Director at moodytiger, where they are responsible for the international expansion of the premium kids' activewear brand through global branding and eCommerce. Prior to this, Joanna worked at Amazon as the Head of APAC Markets for SHOPBOP, overseeing eCommerce business P&L control, profitability improvement, channel optimization, and marketing for the APAC business with a focus on the Greater China region. Joanna also served as the Head of Greater China for SHOPBOP, where they managed P&L control, profitability optimization, local operation, business growth, and marketing activities. Before joining Amazon, Joanna worked as the Marketing and PR Director at MAIA ACTIVE, where they were in charge of brand positioning, growth, and various marketing activities. Joanna also worked at Student.com as the Head of Global Brand Marketing and at Airbnb as the Brand Marketing (China & APAC), being responsible for branding and content strategy, social media operation, and brand advertising. Joanna started their career as an intern-researcher at Knight Frank China. Throughout their career, Joanna has demonstrated strong leadership skills and the ability to manage teams of varying sizes.

Joanna Zhu pursued their Bachelor's degree at Capital Normal University from 2007 to 2011. Their field of study during this period is not mentioned explicitly. Joanna then went on to attend Hult International Business School from 2012 to 2013, where they acquired a Master's degree in International Marketing.