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Ian Larson is an accomplished sales leader with extensive experience in various industries, particularly in the beverage and cannabis sectors. Currently serving as the Senior Director of Sales at Monster Energy since July 2021, Larson previously held roles such as Commercialization Director. At dosist, Larson was the Vice President, US Head of Sales, and at CANNDESCENT, served as Vice President of Sales, where responsibilities included building a dedicated sales organization for rapid growth. Prior experience with Diageo included positions as Director of Customer & Regional Marketing and Sales Director for designated regions, driving sales performance across multiple states. Larson's early career at Allied Beverages involved oversight of key accounts and brand management, laying the groundwork for a successful trajectory in sales and marketing. Educational credentials include an MBA in Marketing from Pepperdine Graziadio Business School and a B.S. in Business Administration from California State University, Chico.