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Kate Smith is an experienced marketing professional with a diverse background in campaign management and strategic marketing roles. Currently serving as Campaigns Marketing Manager at East Midlands Railway since May 2019, Kate has also held multiple marketing managerial positions at DFC Global Corp. and Boots UK since 2017 and 2012, respectively. Expertise includes planning and delivering integrated campaigns across various media channels, managing in-store marketing initiatives, and leading teams. Earlier roles included Assistant Marketing Manager positions at Boots Opticians and Boots Ireland, focusing on campaign management and PR activities. Kate holds a Bachelor’s Degree in Management Studies with French from Nottingham University Business School.