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Cristina Prieto, MA, currently serves as the Brand and Sponsorship Lead at Money Group, where responsibilities include planning and coordinating content package releases, enhancing sales operations, and optimizing internal processes to drive growth. Previously, Cristina held positions as Sales Operations Lead and Account Executive at Money Group, Digital Account and Project Manager at SAJO//McCANN, and Account Manager at Social Society. Early career roles included Marketing Delivery Specialist and Technical Recruiter at The Cervantes Group, as well as leadership positions at AIESEC, where key contributions involved marketing strategy development and communication management. Cristina holds a Master's Degree in Advertising from Universidad del Sagrado Corazón and a Bachelor's Degree in Marketing and Human Resources from the University of Puerto Rico-Mayaguez.