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Valerie Van Arkel

Director of Marketing, Clif Kid Zbar and Luna Bar at Mondelez International

Valerie Van Arkel is an accomplished marketing professional with extensive experience in brand management and strategic marketing across diverse industries. Currently serving as Director of Marketing for Clif Kid Zbar and Luna Bar at Clif Bar & Company, Valerie drives significant growth for the leading Better-For-You bar in the portfolio. Previous roles at Del Monte Foods, Inc. included Brand Manager for Vegetables and College Inn Broth, where Valerie successfully launched new product lines and implemented brand repositioning strategies. Valerie's earlier experience encompasses brand management and insights roles at LeapFrog and Ravel, LLC, respectively, focusing on product development and consumer research. Valerie holds an MBA in Brand and Product Management from the Texas McCombs School of Business and a Bachelor’s degree in Psychology and Communications from the University of Michigan.

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