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Rosa Farina has extensive experience in sales and management roles, primarily at Mondelēz International since June 2010, where responsibilities have included defining area plans, driving sustainable growth, and managing a team of accounts. Previous positions at Saiwa Srl - Danone Group and FUN FOOD ITALIA SUD SRL involved regional team management and sales representation, respectively. Rosa's career began at Lucky Strike srl and CIRIO ALIMENTARE SPA, where management and quality control roles were performed. Educational qualifications include a Master's in Retail Management from 24ORE Business School, a degree in Business Law from Università degli Studi del Sannio, and multiple certifications in technical and professional fields.