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Krinio Christaras is an accomplished marketing and media professional with extensive experience in the industry. Currently serving as the Head of CX MENAP and Head of Media at Mondelēz International since November 2012, Krinio has previously held significant roles such as Media Director at Carat and Senior Media Manager at Universal McCann. Krinio's career at Universal McCann also includes positions as Client Service Manager and Communications Manager. Earlier experience includes serving as a Senior Media Planner at MediaCom and as a Media Planner/Buyer at Dentsu Aegis Network Asia Pacific. Krinio holds a Business Advertising Degree from RMIT University, focusing on consumer behavior, campaigns, client management, strategy and media planning, and concept development.