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Nizan Shifman is a highly experienced product management professional with a strong background in developing and leading innovative products across various industries. Currently serving as a Senior Product Manager for New Products at monday.com since May 2023, Nizan previously held several key roles at eToro from August 2020 to May 2023, including Product Lead for Growth, where significant growth was achieved in the organization and A/B testing. Nizan also drove the transformation of eToro into a data-driven company through the creation of a new data platform and the definition of AI/ML models for user personalization. As the founder of Pixart from October 2017 to December 2021, Nizan built partnerships with numerous notable clients to develop impactful web products. Prior experience includes leadership positions in the Israel Defense Forces Military Intelligence, with recognition for outstanding contributions. Nizan holds a Bachelor's degree in Computer Science & Business Management from The Open University of Israel, a diploma in Product Management from Technion - Israel Institute of Technology, and completed a Product Management Mentoring Program at Product League.