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Hila Shoham is an accomplished professional with a strong background in user acquisition and digital marketing. Currently serving as the User Acquisition Team Leader at monday.com since September 2020, Hila has previously held roles including Senior User Acquisition Manager and User Acquisition Manager at the same company. Prior experience includes working as an SEM Account Manager at 888holdings, where Hila managed large-scale PPC campaigns, utilizing data-driven decision-making and analytical problem-solving. Hila's early career includes a position as a Customer Success Manager at Engie, where responsibilities included user segmentation and customer interaction, as well as serving as an Inspector at the Israel Defence Forces. Hila holds a Bachelor’s degree in Information Systems from The Academic College of Tel-Aviv, Yaffo.