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Rayner Urdaneta is a seasoned executive with extensive experience in the health and beauty industry. As CEO of Monat Global Corp since August 2014, Urdaneta has been instrumental in offering innovative Age Prevention Haircare Systems that utilize naturally-based formulas infused with Rejuvenique™ Oil. In addition to this role, Urdaneta has served as Executive VP of Alcora Corporation since 2013, which is the parent company of Monat Global, emphasizing direct selling and social marketing. Urdaneta also holds the position of Managing Director at L'eudine Global, a multimillion-dollar direct sales company that distributes health and beauty products made in the USA, employing a unique incentive system. Urdaneta earned a Bachelor’s degree in International Business from Florida International University from 2003 to 2007.