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Nelli Ni is a skilled marketing analyst currently employed at momox since June 2023, where responsibilities include GA4 migration and customer lifetime value integration into the BI system. Previous experience encompasses roles as a web analyst at VILED, focusing on e-commerce KPI improvement, digital campaign optimization, and analytics implementations, as well as data engineering and digital analysis positions at СБЕР Казахстан, emphasizing data ingestion, automated ETL processes, and analytical dashboard creation. Nelli has also held digital marketing positions at Alpen Pharma Group and Mary Kay Global, achieving notable recognition for campaign success and project supervision. Nelli's educational background includes master's degrees in Computational Cognitive Neuroscience and Digital Marketing, alongside a bachelor's degree in Computer Science and Software Engineering.