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Daria Alexandrova has extensive experience in trade marketing and sales, having spent over 17 years at Moleskine in various roles. Currently a Senior Trade Marketing Specialist, Daria focuses on optimizing retail sales performance through tailored 360° trade marketing projects. Previous roles at Moleskine include Sales Area Manager, where responsibilities encompassed identifying commercial opportunities, managing budgets, and coordinating marketing initiatives, and Junior Sales Area Manager, overseeing B2C wholesale back-office functions. Earlier professional experience includes a Customer Care Specialist position at Copeland Italia s.r.l. and serving as a Personal Assistant to the CEO and COO at Alcor Group Ltd. Daria holds a degree in sound directing from the Saint Petersburg Humanitarian University of Trade Unions.