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Paula Patricia Fernandez Velasco has a diverse work experience in the field of creative direction, marketing, design, and project management. Paula Patricia is currently serving as the Creative Director at Modloft. Before that, they held the position of Head of Marketing at Salotti, where they were responsible for marketing and interior design at an Italian furniture company. Paula Patricia also worked at A-TIPICA Weddings & Lifestyle as a member of the Art Department, where they contributed to the layout and presentation of projects. Prior to that, they served as the Design Director at Spazio Di Casa Miami, overseeing design projects, sales, and marketing activities. Paula Patricia started their professional journey as a Student Assistant at Miami Dade College.

Paula Patricia Fernandez Velasco completed their Bachelor of Fine Arts (BFA) degree in Artes plásticas at The Art Institutes from 2013 to 2016. Paula Patricia then pursued a Master of Fashion Design degree at IED Madrid from 2018 to 2019. In 2019, they attended Aula CM - Escuela de Comunicación y Marketing Online, where they obtained a Master's degree in digital marketing. Prior to their university education, in 2009, Paula completed their Bachillerato degree at Colegio Maria Auxiliadora. In 2008, they also participated in the Kaplan English Program at Northeastern University, focusing on teaching English as a foreign language.