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Novita (Vivi) Prasetia is an experienced product designer and UX designer, currently serving as a co-founder and product designer at Thinker Tree since January 2016, while also working under contract as a UX designer for Modern Craft. Prasetia has a diverse background, including roles as a digital design instructor at Vancouver Film School, a lead and subject mentor at Designlab, and a user experience designer for Campaign Monitor. Prior experience includes serving as product design lead at Unbounce and graphic design roles at PT.Cabe Rawit Pariwara and RCTI. Academic qualifications include a Diploma in Digital Design from Vancouver Film School and a Bachelor's Degree in Digital Film and Television from Limkokwing University of Creative Technology.