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Hendrik Hidayat is an experienced professional in product marketing and sales management, currently serving as the Senior Product Marketing Manager at MODENA since September 2020. In this role, Hendrik leads the Product Marketing Department, overseeing product development and management. Prior experience includes positions such as Head Of National Sales Distribution at PT Polarg Indonesia, focusing on customer acquisition and maintaining relationships, and GM Sales & Marketing at PT. Tiga Berlian Electric, where strategic sales development was a key responsibility. Hendrik's career also encompasses roles at PT The Cool, PT Topjaya Sarana Utama, PT LG Electronics Indonesia, and PT. Kamajaya Tri Laksana, contributing to various aspects of sales strategy and marketing. Hendrik earned a Bachelor's degree in Marketing from Universitas Atma Jaya Yogyakarta and completed high school with a major in Biology.