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Bob Baker is a seasoned finance executive with extensive experience in various leadership roles across multiple industries, including restaurant and tree care sectors. Currently serving as Consulting CFO at Amplēo since January 2024, Baker has previously held the Chief Financial Officer position at A Plus Tree, Inc. and CFO roles at Checkers & Rally's Drive-In Restaurants and Benihana. Baker's career spans from foundational financial positions at KFC and YUM Brands to executive roles in fast casual restaurant brands like Cafe Rio Mexican Grill and Pieology Pizzeria. Baker's educational background includes an MBA in Finance from the University of Chicago and a BBA in Finance from Texas Christian University.