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Sofya Vaughan-Birch has a diverse work experience in marketing, communications, business development, and market analysis. Sofya currently holds the position of Marketing & Communications Manager at Mobimeo since March 2023. Prior to that, they worked as a Business Development Analyst at Mobimeo from November 2020 to March 2023. Before joining Mobimeo, they worked at moovel Group as a Business Development Analyst from February 2019 to March 2023. Sofya also has experience in account management, having worked as a Senior Account Manager at Berlin Video News Agency from July 2014 to January 2019. Sofya started their career as a Market Analyst at TV News Moscow from August 2011 to July 2014, and briefly worked as a Market Analyst at News Agency from March 2011 to August 2011. Sofya's earliest work experience is as a Marketing Coordinator at Computerra from April 2010 to March 2011.

Sofya Vaughan-Birch holds a Doctor of Philosophy (Ph.D.) in Strategic Marketing from the Higher School of Economics, which they obtained from 2009 to 2011. Prior to this, they completed a Master's degree in Marketing from Immanuel Kant Baltic Federal University, where they studied from 2004 to 2009. Additionally, Sofya has pursued an online course in Digital Marketing at the University of Illinois Urbana-Champaign, although the specific dates are not provided. Apart from their formal education, they have also acquired several certifications. Sofya obtained the Fundamentals of Urban Mobility certification from EIT Urban Mobility in April 2023. In June 2019, they obtained the TELC B2 (Deutsch) certification from Kapitel Zwei Berlin. Sofya also holds the B2+ / C1 (Français) certification from Université Nice Sophia Antipolis, which they obtained in July 2012, and the DELF B2 (Français) certification from Institut français in September 2011.