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Reuven Kaplan is an experienced System Architect currently employed at Ripples since October 2020. Previously served as a Full Stack Engineer at Seed-X and held multiple roles at WeissBeerger, including Systems Architect and Software Team Lead, contributing to its growth as a leading analytics platform in the Food & Beverage Industry. Reuven's early career includes positions as CTO and Web Developer at amazing.co.il and as Owner of Kaplan Web, focusing on web development and project management. Additional experience includes work at SEO Jerusalem and W3Lift, where responsibilities ranged from managing development teams to building data-driven sites. Reuven holds education from The Open University of Israel.