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Ulla-Maija Siemann has extensive experience in brand management and marketing communications, particularly in the automotive industry. Currently employed at mobile.de GmbH in B2B Brand Management since June 2021, Ulla-Maija previously held the same role at SHARE NOW for a short period. Ulla-Maija's background includes significant tenure at BMW Group, where responsibilities included the development and execution of the international MINI aftersales brand strategy for the German market, as well as communication related to BMW accessories, service, and lifestyle topics. Ulla-Maija also has experience in direct sales and consulting for automobiles, motorcycles, and financial services. Ulla-Maija holds an MBA from Freie Universität Berlin and several certifications from Google Skillacademy and Google Zukunftswerkstatt in online marketing and advanced Google Analytics.